Macau, a famous historical and cultural city with unique characteristics, is a prosperous city that embraces both the East and the west, traditional and modern, and also a tourist city with endless flow of people. The characteristics of this city have brought great vitality to the cultural and creative design of Macau. Macau University of Science and Technology, a humanistic institution located in this special city and shouldering the responsibility of helping the development of local cultural and creative industries, a characteristic school with Humanities and Arts and artistic design majors. It is our bounden duty to help exploring the regional cultural characteristics of Macau, tap the creative potential of teachers and students of the academy, and speak for the history, culture and economic construction of the city.“ Gold Wood Design” is a design brand based in Macau, adhering to the scientific belief of “Gold Wood Design” and theartistic spirit of design, taking the development of Macau's cultural and creative industries as its own responsibility, relying on a number of creative, professional and pragmatic designers and working teams. Artistic design majors of Humanities and Arts are one of the core forces for the development of this brand. The thinking on the positioning of the cultural and creative design brand is as follows: the consideration of the regional cultural characteristics of Macau, the in-depth excavation of the history, culture and connotation of Macau as a special city, and the characteristics of academicism and study, which is committed to the research and development of the cultural and creative brands established by Macau. At the same time, it is also the exploration and consideration of the integration of “industry-university-research” cooperation, learning and research from the perspective of the college.