Current Issue
  • Select all
    |
  • Wu Weishan
    Abstract ( ) Download PDF ( )   Knowledge map   Save
    Chinese art needs to go global, and first and foremost, there must be outstanding contemporary Chinese artworks. Every art form has its own creators, and contemporary Chinese art needs to have internationally recognized masters who can present our values to the world. These values should embody universal human values. The process of spreading Chinese culture to the world is a process of both seeking and spreading knowledge. Only when seeking knowledge and spreading knowledge are combined can a global cultural dialogue be generated.
  • Yuan Husheng, Qiu Jiaming, Shiu Jerry Yuwen
    Abstract ( ) Download PDF ( )   Knowledge map   Save
    The study of the perceived effectiveness of privacy policy effectiveness on customer trust aims to help those privacy policy providers improve the transparency of mobile payment and customer privacy protection. Based on the cognitive appraisal theory, we propose a research model of how the perceived effectiveness of privacy policy effectiveness influences customer trust has been proposed. And Furthermore, quantitative analysis has been employed to test the research hypotheses developed from this research work. through quantitative analysis. The results showed that through the dual-path mediation of privacy risk perception and privacy security perception, the perceived effectiveness of privacy policy effectiveness positively affects privacy awareness, and influences customer trust. This research provides a new research perspective in theoretical research by using cognitive appraisal theory to explain how perceived privacy policy can enhance customer trust; in practice, the findings suggest service providers enhance their privacy policy disclosure to retrieve consistency between permission requirements and protection measures for reducing privacy risk and improving privacy security, thereby enhancing trust of consumers in mobile payment.
  • Zhao Zhongqi, Cheng Vincent Tingpong
    Abstract ( ) Download PDF ( )   Knowledge map   Save
    Tourists hold different attitudes towards technology, and the different perceptions and subsequent impacts of these attitudes on online reviews are topics worthy of discussion. Therefore, this study focuses on how tourists’ attitudes toward technology affect their decision speed, by developing a model of the relationship between tourist attitudes toward technology and decision speed. The study used the Technology Adoption Propensity (TAP) scale to measure the tourists’ attitudes toward technology and test the influence on decision speed mediated by trust, persuasiveness, and helpfulness. Respondents are invited to complete the questionnaire after reading genuine hotel online reviews. The findings show that tourists’ attitudes toward technology positively affect tourist perceptions (trust, persuasiveness, and helpfulness) and decision speed through the mediating role of persuasiveness and helpfulness. The originality and value of this study lie in exploring the decision-making process of tourists from a new perspective and innovatively exploring the internal mechanism of its impact on the decision speed of tourists from the perspective of tourists’ attitudes toward technology.
  • Peng Kun, Guo Yuanming, Sun Zhen, Liu Xudong
    Abstract ( ) Download PDF ( )   Knowledge map   Save
    This study uses the survey method and combines proxy efficacy and government trust, with aim to explore the social and cognitive factors that affect the COVID-19 vaccination intention of young people in Macao SAR based on the health belief model (HBM). The results show that perceived susceptibility, perceived benefits, and cues to actions are positively related to the COVID-19 vaccination intentions, while perceived severity and perceived barriers are negatively related to the COVID-19 vaccination intention. Additionally, this study finds that government trust as a moderating variable facilitates the positive effect of perceived susceptibility meanwhile weakens the negative effect of perceived severity on the COVID-19 vaccination intention; and that proxy efficacy suppresses the negative effect of perceived severity on the COVID-19 vaccination intentions.
  • Chen Ling, Ye Hengming
    Abstract ( ) Download PDF ( )   Knowledge map   Save
    This study examines the familiarity of university students in Guangdong Province with the vocabulary associated with the COVID-19 pandemic, using a survey questionnaire for data gathering. The research intends to uncover differences in understanding of pandemic-related terminology across gender, academic majors, and grade levels. Implementing sociolinguistic and speech communication analysis, it is revealed that terms like ‘novel coronavirus pneumonia COVID-19’ attract more attention from male students. Medical students, from an academic discipline viewpoint, showed greater interest in terminology including ‘epidemic name’, ‘organization’, ‘place name’, ‘pathological symptoms’, ‘equipment name’, ‘medical term’, ‘professional term’, ‘other terms’, and ‘occupational group’. Familiarity with vocabulary related to ‘pathological symptoms’ differed significantly by grade level, with freshmen showing less understanding than sophomores and juniors. The paper investigates the reasons for the preferential attention of male students to ‘proper nouns’, and why medical students paid more attention to professional language associated with the new coronavirus epidemic given their social background and identities. The cognitive viewpoint is used to explain freshmen’s less extensive knowledge of terms like ‘pathological symptoms’ when compared to sophomores and juniors. The ‘knowledge gap’ hypothesis is utilized to explain the lack of difference in attention to pandemic-related vocabulary across genders, grade levels, and disciplines. Finally, the study adopts a communication perspective to discuss how variations among recipients’ impact communication effectiveness.
  • Wang Xiaoyue, Wu Yongyi
    Abstract ( ) Download PDF ( )   Knowledge map   Save
    Within the paradigm of concept-based language instruction, it’s propounded that educators should underline not only the practicality of language usage but also the cognitive aspects of language to enhance the effectiveness of language instruction. The genesis and growth of teaching philosophies are driven by a mix of internal and external influences. Utilizing grounded theory, this research determines that individual impetuses, the practicalities of teaching, dynamic feedback, institution allure, and motivations for career development constitute the five primary elements that sway the evolution and crystallization of concept-based teaching philosophies. Together, these five elements and their thirteen secondary components mould the language teaching belief model. The development of this teaching belief ensues along a trajectory of ‘external stimulus-subjective experience-self-identification.’ The particular attributes of concept-based language teaching beliefs are also brought to light in this paper.
  • Wu Fenggao
    Abstract ( ) Download PDF ( )   Knowledge map   Save
    Based on a summary of the history of language and cultural exchanges between China and Sudan, this paper analyzes the background of the development of International Chinese Language Education (ICLE) in Sudan from perspectives such as political mutual trust, economic and trade reciprocity, and diplomatic interaction. Then, it studies the current situation of ICLE from the viewpoint of Chinese educational institutions, primary education, and higher education. After that, it analyzes the challenges faced by the development of ICLE from viewpoints like military conflicts and a shortage of educational funds. At long last, it attempts to propose countermeasures and suggestions from the points such as teaching institutions and teaching channels. In Sudan, the education of Chinese for Specific Purposes (CSP) has demonstrated exceptional characteristics, a remarkable development history, and outstanding current and future trends. Examples include“Art Education + Chinese Language Teaching (CLT)”, “Medical Education + CLT”and “Vocational Training + CLT”, all of which have a relatively long history and a significant amount of potential for growth in the future.