The Mere Name Effect: Gender Differences in Consumers’ Evaluations of Products Using Ingredient Branding Strategy

The Mere Name Effect: Gender Differences in Consumers’ Evaluations of Products Using Ingredient Branding Strategy

Yanchen LI, Yanhe LI, Xiaoyang JIANG, Wenshan HUANG

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Journal of Macau University of Science and Technology(Humanities and Social Sciences) ›› 2022, Vol. 16 ›› Issue (1) : 55-66. DOI: 10.58664/mustjournal.2022.01.055

The Mere Name Effect: Gender Differences in Consumers’ Evaluations of Products Using Ingredient Branding Strategy

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2022, 16(1): 55-66 https://doi.org/10.58664/mustjournal.2022.01.055

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