Visual Cohesion and Persuasion Mechanism: A Classic Huawei Overseas Advertisement Case

Luo Le, Huang Huayi

PDF(14846 KB)
PDF(14846 KB)
Journal of Macau University of Science and Technology(Humanities and Social Sciences) ›› 2024, Vol. 18 ›› Issue (3) : 81-110. DOI: 10.58664/mustjournal.2024.09.005

Visual Cohesion and Persuasion Mechanism: A Classic Huawei Overseas Advertisement Case

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2024, 18(3): 81-110 https://doi.org/10.58664/mustjournal.2024.09.005

References

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(14846 KB)

Accesses

Citation

Detail

Sections
Recommended

/